To celebrate the legacy of ICECREAM and its European relaunch, we caught up with the people that helped make it all happen – the past, present and future of ICECREAM. Today, some 18 years on in the game, it’s clear to see the cultural influence of ICECREAM and how it remains one of streetwear’s most covetable brands. Not only did the ICECREAM team help redefine the relationship between skateboarding, hip-hop and fashion, but their legendary ads, skate videos and features in music videos helped establish the skate team as cultural influencers in their own right. While Pharrell saw the skate team as an opportunity to give back to a community that had inspired him, it had a huge impact on skateboarding and streetwear at large. It helped of course that the hoodies, tees and signature skate shoes were endorsed by the ICECREAM skate team, a crew of mainly Black skaters including Terry Kennedy, Jacob Wilder, Kevin Brooker, Cato Williams and Philly teen Jimmy Gorecki.
It was obnoxious and in-your-face but the kids loved it! Dollar bills, beepers and diamonds were contrasted by more playful motifs like waffles and dripping ice cream cones that took inspiration from mid-century confectionery. While BBC offered a luxury take on streetwear, ICECREAM catered to a new generation of skate kids who were into high fashion.īucking the trend of skateboarding’s lo-fi ’90s aesthetic, ICECREAM boldly arrived with its all-over graphics depicting familiar hip-hop iconography. Produced in limited quantities and employing the unique visual language of Sk8thing, the graphic designer crucial to the success of BAPE – the two collections were conceived to breathe new life into high-end sportswear. In 2004, he partnered with Japanese fashion icon NIGO to launch two lines of luxury clothing, BILLIONAIRE BOYS CLUB and ICECREAM. Having already transformed the music industry with his visionary sound, it wasn’t surprising that Pharrell extended his pursuit of individuality to his first foray in fashion. As he co-created hit after hit under the infamous moniker “The Neptunes”, he stood confidently apart from rap’s ultra-masculine archetype, occupying a new realm where being a weirdo, skateboarding nerd was cool. When he burst into the public consciousness in the late ’90s, not only did his music sound different to everything else in the charts, he looked different from everyone else too. On the other hand, Islam is very clear about alcohol and technically the presence of any alcohol in food would make that food non-halal.If there’s anything we can learn about Pharrell’s 20-year reign at the forefront of pop culture, it’s that individuality matters. I've always considered alcohol as something that intoxicates and I've never heard of anyone getting intoxicated from ice cream.
One part of me thinks that the small amount of alcohol that may be found in ice cream as a result of the vanilla ingredient would not make the ice cream haram. I definitely was not aware of it until today.įor example, I had no idea that natural vanilla flavoring is considered haram because it is made with vanilla extract and the extracting agent is alcohol. I don't think that most Muslim shoppers are even aware of this though. If we are to look at every single ingredient, additive and processing agent used to make commercial ice cream closely, then I don't think that even one ice cream would qualify as halal. Where can I buy halal ice cream? Or should I just buy kosher ice cream? It would be way better than store ice cream. I bet you can make some very delicious ice cream at home with high quality, halal ingredients. As far as I know, it doesn't contain alcohol. There is also something called vanilla paste which is made from vanilla and sugar. But I think that real vanilla bean is allowed. Others mentioned vanilla extract not being allowed. That way, you'll know what ingredients go into it and there will be no doubts about it being halal or not. The best way to get halal ice cream actually would be to make it yourself at home. But you can check halal markets or Middle Eastern groceries. It's just one product, so there aren't many options. October 5, I live in an urban area and there is a kosher market in my area that actually sells halal ice cream.
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